Social Intelligence
Research, analysis, and thought leadership in social media trends, data collection techniques, and industry insights.
Insight Briefs
During three years at Infegy, I published over 100 insight briefs on brand, cultural, and political trends in social media. A sample of recent work is below.
Southwest Airlines Faces Backlash Over Checked Bag Policy
How social listening reveals brand risks in 2025 and the impact of policy changes on customer sentiment.
Read More →Romantasy's Rise: Finding Trends In Social And Non-Social Sources
Combining Infegy's Social Dataset and Custom Data Collection to showcase a genre's explosive growth.
Read More →Election Social Media Bias: X/Twitter vs. Threads & Bluesky
An analysis of how different social platforms covered the election season and their potential biases.
Read More →Presentations
Led 10 webinars and conference presentations at Infegy on social listening methodology, API capabilities, and consumer intelligence, driving $9.9M in pipeline.
Influencer Impact: How Audiences Drove The 2024 US Election
Analysis of how influencers and their audiences affected social conversation during the 2024 Presidential election.
Watch Now →Smarter Social Listening: Merging Generative AI with Infegy Insights
Learn how to improve workflows with Infegy AI's new summary tool and other workflow improvements.
Watch Now →Infegy's Starscape API: Harnessing Speed + Flexibility in Social Listening
Walkthrough of the Starscape API's functionality and use cases for social media analytics.
Watch Now →Technical Projects
Tools and dashboards built with Infegy's APIs.
Infegy's Fear + Cheer Index
A real-time economic sentiment tracker built on Infegy's social data. Pulls from millions of social conversations to surface shifts in public mood and financial behavior as they happen.
Brands at Risk Dashboard
Using a ranking algorithm I wrote, this dashboard tracks which brands across the world are undergoing PR crises. Built with Infegy Starscape's API, it automatically updates each day.
Infegy Query Converter
Wrote a converter tool that translates JSON queries from Infegy Atlas into equivalent queries for Infegy Starscape.