Social Intelligence
Research, analysis, and thought leadership in social media trends, data collection techniques, and industry insights.
Insight Briefs
During three years at Infegy I published over 100 insight briefs on brand, cultural, and political trends in social media. A sample of recent work is below.
Southwest Airlines Faces Backlash Over Checked Bag Policy
How social listening reveals brand risks in 2025 and the impact of policy changes on customer sentiment.
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Analyzing 2025 Super Bowl Ad Performance
A deep dive into social media engagement and sentiment around Super Bowl commercials.
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Romantasy's Rise: Finding Trends In Social And Non-Social Sources
Combining Infegy's Social Dataset and Custom Data Collection to showcase a genre's explosive growth.
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Using YouTube Search For Custom Data Collection
Learn how to leverage YouTube's search API to gather custom data for your research and analysis needs.
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Election Social Media Bias: X/Twitter vs. Threads & Bluesky
An analysis of how different social platforms covered the election season and their potential biases.
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Project 2025: Shifts in Political Discourse
Examining how political narratives evolved and shaped public discourse throughout the year.
Read More →Presentations
Led 10 webinars and conference presentations at Infegy on social listening methodology, API capabilities, and consumer intelligence, driving $9.9M in pipeline.
Cool Sh!t: The Infegy API's Limitless Possibilities
Discover how anyone (technical or not) can build powerful, scalable AI-driven apps using the Infegy API and no-code tools.
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Romantasy: Finding Trends In Social And Non-Social Sources
An exploration of how to discover new trends using social and Goodreads data, featuring insights from Kris Longfield of Fanthropology.
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Influencer Impact: How Audiences Drove The 2024 US Election
Analysis of how influencers and their audiences affected social conversation during the 2024 Presidential election.
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Smarter Social Listening: Merging Generative AI with Infegy Insights
Learn how to improve workflows with Infegy AI's new summary tool and other workflow improvements.
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Pulse Check: Exploring Healthcare and Pharma through Social Vitals
Deep dive into insights surrounding the healthcare and pharmaceutical industries, including patient journeys and provider interactions.
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Future Forward: 2023 Unwrapped, 2024 Preview
Analysis of top trends in social media conversations for 2023 and predictions for 2024.
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Infegy's Starscape API: Harnessing Speed + Flexibility in Social Listening
Walkthrough of the Starscape API's functionality and use cases for social media analytics.
Watch Now →Technical Projects
Tools and dashboards built with Infegy's APIs
Infegy's Fear + Cheer Index
A real-time economic sentiment tracker built on Infegy's social data. Pulls from millions of social conversations to surface shifts in public mood and financial behavior as they happen.
Brands at Risk Dashboard
Using a ranking algorithm I wrote, this dashboard tracks which brands across the world are undergoing PR crises. Built with Infegy Starscape's API, it automatically updates each day.
Most Trusted Brands Dashboard
Built Infegy's Most Trusted Brands (2022) dashboard using vanilla JavaScript and CSS, with a Python script to update the fields. Features 20 global brands ranked by their 2023 Infegy Trust score.
The Lumen - A Social Intelligence Barometer
Built using vanilla JavaScript and CSS, with recurring API queries in Python. Tracks top entities dominating conversation on TikTok, Reddit, and Instagram over different time periods.
Infegy Query Converter
Wrote a converter tool that translates JSON queries from Infegy Atlas into equivalent queries for Infegy Starscape.
